2021 has gifted some of the biggest UFC events to its fans in its course of history, and much of their courtesy is credited to the way the global mixed martial arts top drawer promotes its fights.
The signature numbered events of UFC has always seen pay-per-view sales in the hundred-thousands, and some of those counts even skyrocket past the million mark- a prime example of how the company has become astronomically successful in selling its fights.
Now, any hardcore UFC fan or any other MMA promotion or even a die-hard fan of combat sports, in general, will be excited for the most elite of the elite fights that the promotions or sanctioning bodies bring to the calendar, as well as the option of waging on your favourite fighter and to make some good cash.
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This year has already seen some massive UFC fights already, with PPV sales clocking over a million and below here are three of the highest-selling UFC PPVs of 2021:
2021 started off with a bang, and the bang was one of the most anticipated fights in UFC’s history- the rematch between Conor McGregor and Dustin Poirier at UFC 257. The two had clashed for the first time in a featherweight bout at UFC 178 back in September 2014, with McGregor picking up a win.
Poirier vs McGregor 2, the main event of UFC 257 on 24th January saw a whopping 1.6 million pay-per-view buys, with the fight ending in Poirier avenging his loss from seven years ago, picking up a 2nd round TKO victory over ‘The Notorious’.
The mixed martial arts fandom had their focus on UFC 261 on 24th April as another much-anticipated rematch was slated to be its main event- UFC Welterweight champion Kamaru Usman vs the ‘BMF’ belt holder Jorge Masvidal, nine months after their first encounter at UFC 251 in July last year saw Usman picking up a unanimous decision victory.
This time, many thought that ‘Gamebred’, the record holder for the fastest knockout in UFC history would bounce back and could potentially be crowned as the new welterweight king and the hype surrounding the bout drew 700k PPV buys. However, the rematch saw a repetition of the results as ‘The Nigerian Nightmare’ knocked out Masvidal in the 2nd round.
While any UFC fight featuring Conor McGregor is expected to clock gigantic PPV buys, this time the hype was doubled with Poirier establishing himself as one of the best lightweights in the world, and on the heels of the two agreeing on a trilogy fight just after UFC 257, all eyes were on 10th July to see the two friend-turned-rivals lock horns for the third time.
The excitement for Poirier vs McGregor 3 increased by leaps and bounds with ‘Mystic Mac’ getting into his renowned trash talking persona and the heated press conference theatrics that fueled the fire between him and Poirier, UFC 264 saw a stupendous 1.8 million PPV buys, making it the second biggest-selling pay-per-view after UFC 229. ‘The Diamond’ was the one walking out of the cage as a winner after McGregor fractured his left leg in the first round.