The Kingdom of Saudi Arabia has emerged as a vibrant hub for combat sports, hosting high-profile events in both boxing and mixed martial arts (MMA). Recently, the UFC announced its debut in Saudi Arabia with a PPV-level fight night card scheduled for June. But what led to this historic collaboration? Let’s delve into the intriguing meeting between UFC CEO Dana White and Saudi advisor Turki Alalshikh.
As an advisor in the Saudi court, Turki Alalshikh holds a rank equivalent to a minister. His influence extends beyond politics, as he has masterminded several high-profile sporting spectacles in the country. Alalshikh’s vision has transformed Riyadh into a hotspot for boxing events, including matchups like Francis Ngannou vs. Tyson Fury and Francis Ngannou vs. Anthony Joshua. Additionally, Riyadh is set to witness the first undisputed light heavyweight boxing championship clash between Artur Beterbiev and Dmitry Bivol in June.
His excellency Turki Alalshikh met up with Dana White 🧐
A potential 🇸🇦 × UFC crossover could be game changing#UFC #MMA pic.twitter.com/LDZeFCHs0K
— Sportskeeda MMA (@sportskeedaMMA) April 20, 2024
Dana White and Alalshikh have immense respect for each other
Dana White, the driving force behind the UFC, has always spoken highly of Alalshikh. Their shared commitment to delivering the fights fans want to see has fostered mutual respect. White’s track record in MMA speaks for itself, and the UFC 300 fight card exemplifies his dedication to making the best matchups. Alalshikh, too, has orchestrated marquee events, earning praise from promoters like Frank Warren and Eddie Hearn.
The Saudi Arabia × UFC Crossover
The meeting between Dana White and Turki Alalshikh was significant. Alalshikh tweeted about White, calling him “a great man whom I respect, with exciting things coming in the future ahead!”.
Their collaboration could potentially reshape the combat sports landscape. With Saudi Arabia’s financial muscle and Alalshikh’s vision, the UFC’s debut in the kingdom promises to be a game-changing moment. Whether it’s bringing MMA superstars to Riyadh or creating new opportunities for fighters, this partnership holds immense potential.
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