Traditional marketing is being completely replaced with digital marketing. Small and big enterprises, brands, store owners, service-oriented businesses, and even professionals are turning towards digital marketing. Adopting new trends and technology is the way to move forward and keep your pace up with the competitors. the prime example is Nokia which didn’t adopt Android as their operating system and suffered a huge blow until they decided to offer Android OS on their devices.
If you are reluctant to stay with traditional marketing methods rather than adopt new ones, be prepared for the consequences in the coming years. However, if you are taking it seriously, then this post is going to help you in starting your journey.
As a digital marketer, you need to first ensure to get a stable internet connection that is affordable, secure, and provides optimal customer support. One of the prime examples of such a provider is Cox which offers loads of plans and packages to keep you connected throughout the day. Moreover, if you are facing any difficulty in connecting to your internet, you can contact customer support at cox communications en español (for Spanish speakers).
Apart from the internet, you also need to have some tools at your disposal to help you start your journey. Here are some of the tools you should incorporate into your digital marketing campaigns.
Whether you are working on an existing product/service or going to launch a new one, keeping yourself updated with the search trends is necessary. Unless you don’t know what is being searched, your product/service won’t be able to capture the attention of potential customers.
Google Trends is a free tool by Google that helps you analyze what is trending. Just search for the query you want to work in and get weekly, monthly, and yearly trends. The tool also offers insights on what topics are trending in real-time.
HubSpot offers a wide range of tools to help you take your business to the next level. Whether you are just starting a new venture or need to scale up the existing one, HubSpot tools help you to analyze and grow your venture.
One of the best reasons to use HubSpot is that it offers a wide range of tools for free. For instance, you can create popup forms, live chat, and web forms, which can help you grow your email list. Free CRM will help you analyze visitors’ behavior and help you to improve what’s missing.
Whether you want to manage content and social media campaigns or need to track your email, HubSpot has got you covered. The tool is great for improving ROI, growing traffic, and converting leads with inbound campaigns.
Ahrefs is one of the best tools to help you stay informed about your website’s performance as well as spy on your competitors. The SEO tool is also great for content marketers to help come up with keyword suggestions and optimize blogs/websites with these keywords. Ahrefs also offers plenty of filtering options to jot down keywords according to monthly traffic, keyword difficulty, and the number of words.
A website cannot grow without creating backlinks for your website. Searching seed keywords on Ahrefs will help you also come up with competitors’ websites and backlinks being created by them.
All in One SEO
In the digital era, everyone is trying to make a website on a famous CMS platform called WordPress. You can even install the plugin on your website to add extra functionalities to help you rank your website on top. All in One SEO is one of the top and most recommended plugins for WordPress websites. The tool is being used by 2 million people and includes a wide range of features catered to optimize your website and content to rank on search engines.
All in One SEO also provides you with a checklist to make adjustments in order to maximize CTR. Moreover, fixing errors is just a breeze with this WordPress plugin. Moreover, you can also optimize your WooCommerce website, conduct an audit on your website, and improve local SEO.
WordPress has made it easy for anyone to optimize a website without leaving the website. With all the tools and plugins available at your disposal, Yoast is one of the best plugins to install on your website. The tool is optimal for making on-page SEO adjustments such as meta title, meta description, alt tags, focus keyword, and many more.
Yoast also helps newly launched websites to submit XML sitemaps, and add robots.txt, and schema. If you are starting your digital marketing journey, make sure not to miss Yoast in any way and make full use to it to optimize your blogs with keywords.
When it comes to graphics and images, most digital marketers get stuck as they don’t have the knowledge to use complex tools like Photoshop. However, with the passage of time, things have become easier and manageable even if you are a newbie.
Canva is one of the best online tools to help you create images, banners, headers, icons, and shapes with just drag and drop. With a wide variety of templates, you can search for the free one and customize it according to your needs. However, if you go for a paid plan of Canva, you can also use paid templates and take your website’s branding to a new level.
Content has always remained a king when it comes to digital marketing. From researching blog topics to writing one that is trending, BuzzSumo helps you to find everything in one place. Content marketers and blog writers will find it useful as it helps in finding trending topics and allow you to create evergreen content. If you want to grow traffic and visitors to your website, BuzzSumo is the best tool to make use of.
In this post, we have covered some of the best digital marketing tools to help you start your journey. The success or failure of any digital marketer depends on how good he/she is at brainstorming ideas and taking them to the next level.