Saturday, June 6, 2020

MMA: Ariel Helwani & Kevin Iole accused of cultural bias in MMA coverage by co-founder of UFC

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- Advertisement - MMA: Ariel Helwani & Kevin Iole accused of cultural bias in MMA coverage by co-founder of UFC - combate helwani iole

Campbell McLaren, famed for co-founding the UFC, is the founder of Combate Americas, the first and largest Hispanic MMA sports and media franchise.

Campbell McLaren had earlier claimed – Combate Americas had surpassed Bellator as the 2nd biggest promotion in the US, after its ‘Estrellas I’ event on Univision beat Bellator 197 on Paramount. According to estimates, ‘Estrellas I’, which was simulcast for the first time garnered 583,000 viewers across Univision (402,000) and Univision Deportes (181,000). Meanwhile, Bellator slumped to one of their lowest ever ratings, averaging 403,000 viewers, with 242,000 people checking out the fights on the Paramount Network and 161,000 people watching through CMT (Country Music Television).

Combate Americas seem to be hitting the stride in their attempt to world domination, after they claimed to have overtaken the UFC in the Spanish and Mexican markets – but the US is a completely different game.

MMA: Ariel Helwani & Kevin Iole accused of cultural bias in MMA coverage by co-founder of UFC - combate helwani iole

Cultural bias in MMA coverage

McLaren earlier in the day took to Twitter to blast some prominent MMA journalists for their favoritism and bias towards certain cultures, when it comes to mainstream coverage.

McLaren particularly pointed out two famous journalists, Ariel Helwani and Kevin Iole.

McLaren, later went onto name the ‘prominent mma journalist’ by name.

McLaren then, went onto aim shots at Ariel Helwani, another prominent MMA journalist.

Whether this is a case of cultural bias or a case of overlooking the lesser known product – Campbell McLaren, sure has found a niche for producing must-see MMA.

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- Advertisement - MMA: Ariel Helwani & Kevin Iole accused of cultural bias in MMA coverage by co-founder of UFC - combate helwani iole

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