With the promotion cancelling all their events for the year 2020, Professional Fighters League (PFL) has now finally launched it’s own OTT platform.
While many assumed that the American MMA promotion would have been done with its operations for the remainder of the year, PFL’s OTT platform will give fans access to its premium content for free.
CEO Peter Murray also hinted that the OTT platform will be the go-to destination for International fans.
“With the launch of our first OTT platform, we’re excited to fulfil the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever and however they want to consume it,” said PFL CEO Peter Murray.
“Professional Fighters League is a media and content company. As we continue to grow, innovate, and reimagine MMA, we have placed an emphasis on engaging fans all year long through impactful storytelling and unprecedented access to the sport, our fighters, and the action inside the cage. As the app continues to evolve, this will especially be a destination for international fans outside the US.”
The app is available for free on Apple TV, Roku, Fire, Android, and iOS devices.
Not only will the fans able to watch all the content from all the PFL events, but they can also access the entire catalogue from the now-defunct World Series of Fighting.
Original Programming from PFL studio
In addition to event replays, fans will enjoy original storytelling from PFL Studios, a fully integrated global media division of the Professional Fighters League producing original MMA content for all platforms including television, digital and mobile.
Murray drew inspiration for the Studio from his time with NFL Films and has assembled a top executive team, including Executive Producer and 16-time Emmy winner George Greenberg and Chief Digital Officer Dan Ghosh-Roy, to lead the effort.
PFL MMA will feature exclusive, never-before-seen interviews and footage that will provide fans with unprecedented access to the league. Hear from PFL stars like Rory MacDonald and personalities like MMA legend Randy Couture, in addition to celebrity fans.
The league will monetize the OTT platform through sponsorship and advertising opportunities for leading brand partners, in addition to microtransaction purchases for fans tied to gaming and exclusive content.
Most recently PFL has also signed multi-year broadcast rights with Russian agency Telesport with the deal set to begin in 2021.