It goes without saying that Conor McGregor without a doubt the biggest stars in MMA and his popularity transcends the sport. Thanks to his popularity and drawing power, Conor McGregor has established himself a legitimate PPV draw with every fight of his selling over a million PPV buys.
Such is his popularity and star power that his last fight was in the boxing ring and it sold a record 4.4 million PPV buys in North America. He is also a very lucrative figure for numerous advertisers, especially Reebok which is the official apparel and clothing sponsor for the UFC.
Although over the years both UFC and Reebok have received criticism from fighters and fans for paying the fighters less money, it turns out it’s not a problem for Conor McGregor who makes a bank from Reebok.
McGregor recently signed a new monster deal with Reebok which according to his manager Audie Attar will offer him north of $5 Million. His old deal with Reebok expired last year and he wasn’t sponsored by Reebok for the Mayweather vs McGregor super fight. This new deal comes a day after McGregor signed a new multi-year, million-dollar deal with Monster Energy.
The Reebok pay aka Fight Incentive pay, year to date total for the 28 events this year is about 5Million.