The early estimates for UFC 226 are in and for this event which was headlined by Brock Lesnar and Stipe Miocic and was billed as the Superfight the PPV numbers are rather disappointing. The prelims prior to the PPV did 668,000 viewers on FOX Sports 1. The number was almost identical to UFC 225 on June 9, which did 667,000 viewers.
Dave Meltzer from MMA fighting reported that:
The expectation going in was that this would be the biggest show so far this year. But the most preliminary of pay-per-view estimates have the show doing a little under 400,000 buys. There are those who believe the loss of Max Holloway vs. Brian Ortega hurt interest, but Cormier vs. Miocic on its own should have been able to do bigger numbers.
UFC 226 prelim ratings were nearly identical to UFC 225 prelims. 668k viewers/0.27 rating vs 667k/0.25. Considering they had to make a press release to assure people 225 sold a robust 250k PPV buys and expectations for 226 were much higher? Not great
— smoogy (@smoogymma) July 10, 2018
However, even though the PPV was not as expected, the fight was a hit at the gate as it was a sold out event which drew an attendance of 17,464 and a gate of $5.67 Million.