UC 257 card featuring former UFC featherweight and lightweight champion Conor McGregor and former interim champion Dustin Poirier was a box-office success.
The fight card sold 1.6 Million PPV buys globally with 1.2 Million buys were purchased through ESPN+ app in the continental United States.
The news was reported by John Ourand of Sports Business Daily Journal.
— John Ourand (@Ourand_SBJ) January 26, 2021
The UFC PPV is priced at $69.99 and 1.6 Million buys will mean that the promotion generated revenue of $112 Million (₹816 Crore).
Conor McGregor is the biggest superstar the sport has ever seen and his fight against Khabib Nurmagomedov at UFC 229 back in 2018 sold 2.4 Million PPV buys making it the biggest PPV event of all time for the UFC.
Dustin Poirier knocked out Conor McGregor in the second round to avenge his loss to the Irishmen from their first fight which took place back in 2014 at UFC 178. Back then, McGregor had knocked out Poirier in the first round.
Poirier executed his game plan perfectly and invested in low calf kicks early in the fight and also managed to score a takedown early in the fight. While he also ate a couple of hard shots from McGregor early on, he ultimately the calf kicks caught up to the Irishmen and he got knocked out for the first time in his professional MMA career.
Conor McGregor will regroup and come back stronger after UFC 257 loss
Conor McGregor said that he was going to go back and watch the fight to get a better sense of what happened in the main event of UFC 257 and regroup himself.
“It’s the whole shebang, but I have no excuses here. It was a phenomenal performance by Dustin. I don’t know what to say,” McGregor said. “I’m going to go back. I’m going to chill out. I’ll watch the full fight and get a better grasp on it. The leg was compromised. I was rushing the shots a little bit, and I didn’t adjust. That’s that. It’s a bitter pill to swallow. I don’t even know if I’m that upset. I don’t know what to say.”
“I’ll certainly regroup,” McGregor said. “I’ll regroup. I’ll pick myself off the floor and go again. That’s it. Styles make fights. There’s many great stylistic fights out there. Myself and Dustin are one-and-one. Myself and Nate are one-and-one. There are many good matchups for me. I’ll adopt a different approach for the trilogy. … I have a lot more weapons I didn’t get to show. It wasn’t my night. It wasn’t a great night. Again, no excuses. Hats off. (I’ll) regroup and pick myself up. I look forward to going back now and seeing the kids and just taking the licks.” (H/T-MMAJunkie.com)