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UFC 264 sells 1.8 million PPV buys and becomes second biggest PPV in UFC history

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The trilogy fight between Conor McGregor and Dustin Poirier which took place at UFC 264 reportedly sold 1.8 million PPV buys and became the second biggest PPV for the Promotion.

UFC 264 : Poirier vs. McGregor 3

Dustin Poirier and Conor McGregor competed in a five-round main event bout at the T-Mobile Arena in Las Vegas on July 10. This was the third and most probably the final fight of their series. Both the fighters had knocked each other out and the series stood still at 1-1.

Conor McGregor injures leg, Poirier wins UFC 264 showdown

The trilogy fight was a back and forth battle that lasted only one round. Dustin took Conor down and landed some vicious elbows and ouches on him. Conor tried to lock in a guillotine choke but was unsuccessful. In the last ten seconds of the fight, Dustin let Conor up and they both threw punches at the same time and both missed, but Conor missed his step backward and twisted his ankle which snapped right at the end of the first round. The doctor came to check the leg and declared it was broken. Hence, Dustin won the fight via TKO by Doctor Stoppage.

UFC 264: Fans react to Conor McGregor's injury. loss to Dustin Poirier

Though the outcome of the fight was not what everyone expected it to be, the promotion made the profit of the highly anticipated fight at the number speaks for itself.

According to a report from Sports Business Journal, UFC 264 pulled in 1.8 million pay-per-view buys, with roughly 1.3 million of those coming in domestically through ESPN+, which would make this event the second-highest selling card in promotional history. (via Twitter):

UFC ratings note: PPV buys came over just under 1.8 million globally. Dana White said as much at the post-event press conference. I’m told that 500,000 of those buys came from international, which means ESPN+ logged around 1.3 million buys.

“In the US that’s a mil over their ESPN+ threshold, so an extra $35-40m on top of their ESPN guarantee. UK PPVs lower the inter’ll average but that would still probably add another $15m there. Throw in gate & other non contracted revenues & UFC 264 probably did almost $100m total.”

“ESPN averaged 1.615 million viewers for the prelim fights (8-10 pm). That’s 11% better than ESPN’s most recent PPV Prelim with Conor McGregor in January (1.454 million viewers). It was ESPN’s most-viewed program of the day on Saturday. ESPN’s early prelim coverage (6-8 pm): 830,000.”

The event once again showed that Conor Mcgregor is still the biggest draw in the MMA world and even after losing fights he still pulls out terrific numbers and makes the company the biggest in the combat sports world.

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