UFC, the world’s premier mixed martial arts organization, and AirAsia Super App, the leading travel and financial platform in the Asia Pacific, today announced a partnership that will see AirAsia return as an Official Partner of UFC, focused on promoting the company’s all-new Super App. Creating their own headline, AirAsia will be the Presenting Partner of UFC’s first pay-per-view event in Southeast Asia, the highly anticipated UFC 275: TEIXEIRA vs PROCHAZKA, live from Singapore Indoor Stadium on Sunday, June 12.
As the Official Super App Partner of UFC, AirAsia will receive a wide range of integrations into key assets, including a branded presence inside UFC’s world-famous Octagon® and on broadcast during UFC 275: TEIXEIRA vs PROCHAZKA. Additionally, UFC and AirAsia will present exclusive content for the AirAsia Super App for distribution across UFC social media in APAC, as well as activations such as exclusive sweepstakes promotions in which fans will have the opportunity to win a VIP Experience at a UFC pay-per-view event in Las Vegas, and a range of other UFC prizes.
The partnership also provides for a UFC talent to be part of AirAsia Super App’s activities, as the brand continues to build up a presence across audiences in the region.
“AirAsia has been a fantastic partner over the years and we are thrilled to partner with them again in our return to Asia at our first pay-per-view event in the market and support the growth of their new Super App,” said Nick Smith, UFC Vice President of Global Partnerships.
“We are proud to continue working with UFC, as we have been partners since 2017 and have worked on many projects together, including the UFC Training Scholarship program,” said Rudy Khaw, Group Chief Brand Officer, AirAsia Super App. “As UFC offers the first pay-per-view event in Southeast Asia, AirAsia Super App is happy to be part of the journey in engaging with viewers and building awareness around our services within the travel category, as well as ride-hailing, food delivery, and more.”