The UFC’s T.V. rights deal with ESPN turned out to be a huge success for the company. ESPN has agreed to pay around $750 million over the course of the next five years. UFC President Dana White, who was pivotal in securing the deal, is excited about the possibilities of the further growth of the company and the fighters. He feels the ESPN deal will take the sport to a next level and make the UFC a global brand.
White made these remarks in an interview given to the Las Vegas-Review Journal. He also further stated that the athletes will hugely benefit from the deal as ESPN will provide a new wider platform for the them to promote themselves. Here’s what he had to say:
The deal with ESPN will take the sport to the next level. We’re becoming a global brand, and we’re able to deliver the sport to different countries — Russia, China and Brazil. We’re going to different countries to put on the biggest fights in the world. We make sure that the best fight the best. We’re not as fragmented and as broken as boxing is. We keep our events in competitive alignment, absolutely.
ESPN has shown its commitment to not only UFC, but MMA. The amount of promotion our athletes are going to get now, and what ESPN is doing with this new platform, it’s going to be very big for the fighters.