It goes without saying that Conor McGregor is one of the biggest superstars in all of the sports and the biggest star UFC has ever seen. The credit goes to not only McGregor himself, but also UFC, who have heavily marketed and promoted the two-division champion into the star he is today.
However, to many, it seems that UFC has created a star who is perhaps even bigger than the promotion itself and UFC has no idea on how to control it.
Conor McGregor has shut down the media ahead of the biggest fight of his career and according to Dave Meltzer of Wrestling Observer Newsletter, the UFC is not happy about it.
“One of the reasons you haven’t seen much in the way of interviews and such is that McGregor has not agreed to do anything. There are no press conferences scheduled because McGregor at this point hasn’t agreed to them. There is a lot of frustration within the UFC about McGregor’s attitude, but in the end, he’s got the leverage and the ticket sales and secondary market results only give him more leverage.
The feeling is that this may be the biggest non-boxing PPV of all-time, and the only reason it wouldn’t be is that McGregor hasn’t been pushing it hard. McGregor was able to get a larger piece of the action for this fight than any of his UFC fights to date, so there is a direct correlation more than ever between his work in promoting the fight and his pocket book, but this may also show that he knows he’s in a real fight and doesn’t want to break training.”
[Transcript via Bloody Elbow]
Conor McGregor takes on Khabib Nurmagomedov at UFC 229 scheduled to take place in T-Mobile Arena, Las Vegas.