UFC, the global pinnacle of mixed martial arts has teamed up with the highly popular video sharing platform TikTok with a multi-year partnership to weekly broadcast exclusive and live programming.
The partnership will set in motion with the approach of UFC Fight Night: Blaydes vs. Lewis, which is scheduled for 20th February and will feature exclusive content around the event.
New weekly UFC shows will be coming to the video-sharing platform, which will include the following and much more:
- Live weigh-ins
- Live press conferences
- athlete interviews
- arena tours
- fighter training segments
24/7, compelling content: UFC and TikTok’s partnership promises the start of a new era of sports broadcast
“We are thrilled to deepen our partnership with UFC and launch a robust slate of exclusive live content for the TikTok community,” Tiktok’s Global Strategic Partnerships, Americas and Oceania Director Harish Sarma was quoted on the official website of UFC.
“Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events. Through this partnership, we are excited to bring to TikTok, the action and excitement of UFC both inside and outside the Octagon,” Sarma further added.
With over seven million followers at present, UFC already has a massive presence on the social video platform through its several global channels, such as @UFC, @UFCRussia, @UFCBrasil, and @UFCEurope and through the exclusive partnership aims to increase their following on the platform. In just 2019 alone, videos with the #UFC hashtag clocked over eight billion views on the platform.
“This partnership with TikTok is a tremendous addition to UFC’s content distribution ecosystem,” said UFC Senior Vice President of International and Content David Shaw asserted, “we want to be everywhere our fans are consuming content, and TikTok continues to break new ground in reaching a diverse, global audience.”
“This collaboration is a great way to drive awareness to our tent pole live events while delivering compelling content to our fans, 24/7.”
Owned by Chinese conglomerate ByteDance, TikTok is currently banned in India right now, but it claims to have more than 100 million users in the United States.
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