UFC: Reebok releases a personalised kit for UFC's Olivier Aubin-Mercier

Since the inception of the UFC’s much maligned Reebok deal, fans and pundits alike have been criticising both UFC and Reebok. Fighters too have made plenty of complaints and revealed that they have lost hundreds of thousands of dollars of the sponsorship money because of the Reebok deal and the new kits. Fans too have often felt that the new Reebok kits of the fighters are too bland and monotonous and are not personalised enough. However, recently Reebok has somewhat got back into the good books by releasing a personalised and really aesthetically pleasing kit for UFC fighter Olivier Aubin-Mercier.

The first look of the kit was given by noted MMA journalist Ariel Helwani via Twitter. He posted a picture of the kit with the following caption:

Again, it took three years, but Reebok really seems to have figured how to promote UFC’s wide array of characters. First O’Malley, then Tuivasa, then Romero … and now check out this shirt they’ve just released for “The Canadian Gangster,”

Below is the tweet by Helwani:

Again, it took three years, but Reebok really seems to have figured how to promote UFC’s wide array of characters. First O’Malley, then Tuivasa, then Romero … and now check out this shirt they’ve just released for “The Canadian Gangster,” @oliaubin. https://t.co/qOiO9xUYeN pic.twitter.com/tZaQbm9OSI
— Ariel Helwani (@arielhelwani) June 1, 2018