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UFC star Conor McGregor enters mobile gaming business

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Former UFC featherweight and lightweight champion Conor McGregor has his hands dipped in different business venture be it his popular whiskey brand ‘Proper No. 12’ or his clothing line ‘August McGregor’.

Now the Irish superstar is all set to be a part of a mobile strategy game “Dystopia: Contest of Heroes” which has been developed by Latvian company ‘Beetroot Lab’.

Unlike in other strategy games – the central element of the game will be global multiplayer tournaments, where players from all over the world will compete not only for epic in-game prizes but every player will have a chance to win real prizes worth tens and hundreds of thousands of dollars and a Conor McGregor’s special annual tournament winner prize!

In addition to the massive worldwide tournament, Conor McGregor breaks the barrier between the worlds by becoming a real playable in-game character in Dystopia, making him one of the few sports celebrities ever to be portrayed in a game while also being a playable character.

UFC star Conor McGregor enters mobile gaming business

Since the worldwide release of Dystopia: Contest of Heroes on November 18, 2020, the game has already achieved massive success and attracted the attention of gamers worldwide. It has been named the Best Mobile strategy game in Europe by Huawei, mentioned in the “Top-5 Games We Love” in the Apple App Store, and featured in the Google Play and Samsung App Stores, and that is just the beginning. Conor McGregor is on his way to achieving the title of the Best Game Award 2021 in the world with Dystopia, and he is not the type that gives up.

“We could not be more excited about this game and this partnership,” said Davis Ziedins, co-founder of Beetroot Lab. “Conor McGregor has signed potentially the most lucrative athlete/celebrity multi-year licensing agreement in the history of mobile gaming. He is a truly global presence, and he will help boost Dystopia into a major success.”

“The multibillion-dollar mobile gaming industry is one we’ve looked to enter with our client and business partner, Conor McGregor. We are looking forward to bringing this engaging and addictive gameplay to both Conor and gaming fans worldwide,” said Kilay Reinfeld, President of Paradigm Sports.

“First, I took over the fight game, then the whiskey game, and I’m now coming to take over the mobile game industry, which I’m all in on,” said Conor McGregor.

Unlike other strategy games, the central element of Dystopia: Contest of Heroes will be global multiplayer tournaments. Players from all over the world will compete for epic in-game prizes and a chance to win tens and hundreds of thousands of dollars. The winner of Conor McGregor’s special annual tournament will receive an autographed Lamborghini and a meeting with McGregor himself. 

“The global mobile gaming industry is expected to have a 13.3% year-over-year increase in revenue, reaching $77.2 billion globally by the end of 2020. That makes up 48% of total gaming revenue industry-wide; leaving console, PC, and browser gaming far behind,” Ziedins said. “Based on the monetization data received in the year-long soft launch phase, Dystopia: Contest of Heroes’ potential is estimated revenue is $225 million within 24 months.” 

“Beetroot Lab has the team, experience, and infrastructure to maximize Conor’s icon status to global gaming success” added Mark Rooney, Director of Client Services at Paradigm Sports.

“Conor McGregor has conquered the world of the combat sports and the whiskey industry, now it’s time to conquer the mobile gaming industry! We are not here to take part, we are here to take over!” said Ziedins.

About Dystopia: Contest of Heroes:

Dystopia: Contest of Heroes is an epic hybrid of Build & Battle and RPG strategy set in the future world of cyberpunk. This mobile strategy game combines two of the top-grossing elements in the gaming industry – strategy and social, under the broadly appealing sci-fi theme. Conor McGregor as the face of the game will broaden the audience further by including competitive sports fans. Despite being a mid-core strategy game, Dystopia was built focusing on a simple on-boarding process, introducing the depth of the game level by level – allowing even casual gamers and non-gamers to on-board easily.

In Dystopia, the Player starts the game as a rebel who finds a location for their base in a post-apocalyptic future world where society is being controlled by big corporations. The Player has to build an empire by taking over districts of New York, all while collecting sci-fi themed gear, raiding other players, and upgrading their base. More social players can develop alliances with more than 100 other players and lead them into economic growth, support them in raids, or wage wars against other alliances. 

As a central element of the game, players will find a live multiplayer tournament platform hosted by Conor McGregor himself. Daily single and duo tournaments will let players win epic in-game prizes, while weekly and monthly tournaments will serve as qualification for the yearly tournament with unforgettable real-life prizes, including signed merchandise, a meeting with Conor McGregor, and cash prizes worth tens and hundreds of thousands of dollars. 

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